Burberry has unveiled its latest campaign, a vibrant celebration of music, heritage, and festival style. Captured through the lens of renowned photographer Drew Vickers, the campaign stars an eclectic mix of iconic figures and fresh talent—Liam Gallagher, Goldie, Seungmin, Loyle Carner, Chy Cartier, John Glacier, Cara Delevingne, Alexa Chung, Lennon Gallagher, Molly Moorish-Gallagher, and Gene Gallagher—all exuding the carefree energy of the summer festival scene.

The collection, under the creative direction of Daniel Lee, is a weather-conscious blend of classic British fashion and modern utility. From rugged outerwear to bold accessories, each piece is designed with the unpredictable outdoor experience in mind, merging style and function seamlessly. The garments reflect the brand’s evolving identity—rooted in tradition, yet embracing the edge of youth culture.

A standout moment in the campaign is the nod to a fan favorite from the archives: Burberry is set to bring back the iconic 2018 trench coat famously worn by Liam Gallagher. This anticipated reissue, slated for July, ties past and present together in true Burberry fashion, offering fans another chance to own a piece of its fashion history.

With this campaign, Burberry doesn’t just celebrate the music-festival season—it reaffirms its place at the intersection of fashion, art, and culture.