In an industry often focused on surface-level transformations, Christina Flach is a breath of fresh air—fusing compassion, innovation, and authenticity into every facet of her work. From caring for a loved one to crafting her own successful beauty brand, her path reflects a mission deeper than aesthetics: it’s about connection, empowerment, and leaving the world a little better than she found it.

Origins Rooted in Compassion

Christina’s journey into cosmetics began not in a studio but beside her mother’s hospital bed. As her mother battled brain cancer, Christina turned to makeup as a means of comfort. That quiet, powerful act planted a seed—showing her the emotional impact of feeling beautiful, even in life’s most difficult moments. This deeply personal origin story laid the foundation for what would become Pretty Girl Makeup, a brand born from care rather than commerce.

A New Vision of Success

Once motivated by fame and accolades, Christina’s outlook has evolved. Today, she sees success not in numbers or applause but in health, peace of mind, and quality time with her children. Prioritising balance and service over status, she builds her professional path around the values that sustain her personal well-being.

Streamlined Beauty for Modern Women

Her newest endeavour, I’m Too Busy, is designed for women with little time but high standards. Understanding the daily demands faced by many, Christina created this line to offer luxurious, efficient solutions—proof that effective beauty doesn’t have to be time-consuming.

Leading with Trust and Respect

At the helm of her company, Christina’s leadership philosophy centres on autonomy and open dialogue. She encourages her team to explore, contribute, and grow without fear of micromanagement. This nurturing environment has not only sparked creativity but also built a workplace culture where innovation thrives.

Resilience in the Face of Disruption

When the pandemic reshaped industries worldwide, Christina didn’t freeze. Instead, she pivoted into consulting, learning from new business models and expanding her perspective. This adaptive spirit reinforced her belief that setbacks often hold hidden opportunities.

Embracing Life’s Challenges

Resilience isn’t just a buzzword for Christina—it’s a daily mindset. She meets each obstacle as a chance to evolve, relying on humour, tenacity, and creativity to keep moving forward, no matter the circumstance.

Empowering Others Through Mentorship

One of her most meaningful experiences came through mentoring a teenager named Ivy. By teaching her the art of makeup, Christina helped the young girl find confidence—ultimately helping her earn a place in an international art school. Moments like these remind Christina of the far-reaching impact of guidance and belief.

Beauty with a Conscience

Christina is deeply committed to sustainability. All her products are manufactured in the United States, ensuring quality and supporting local communities. Her focus on ethical production reflects a broader responsibility—to her clients, her team, and the planet.

Innovation Meets Integrity

As artificial intelligence transforms beauty, Christina welcomes the shift. With the potential to personalise formulas and cut waste, technology aligns with her mission to offer smarter, more responsible products to a diverse range of consumers.

Bold Choices, Lasting Results

Christina’s success is no accident—it’s the result of courageous choices. By stepping beyond comfort zones and trusting her instincts, she’s been able to grow her brand without external funding. Her story proves that big rewards often come from brave decisions.

Celebrating Longevity and Loyalty

Pretty Girl Makeup is more than just a brand—it’s a testament to perseverance, purpose, and passion. Built from the ground up and thriving two decades later, the company continues to earn the loyalty of its customers through quality, consistency, and heartfelt care.

What’s Next?

Looking ahead, Christina is expanding both I’m Too Busy and Pretty Girl Makeup while using her platform to spark meaningful conversations. Her mission remains unchanged: to empower others through beauty, mentorship, and mindful leadership.

Christina Flach is redefining what it means to succeed in the beauty industry. Her story is one of depth, resilience, and vision. Through each product, partnership, and personal connection, she proves that true beauty starts from within—and grows when shared with others.